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articles by the catalog doctor

favorite christmas catalogs 2015

4/12/2016

 

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WHY & HOW CREATIVE SHOULD TALK TO CIRCULATION

4/6/2016

 

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TIME FOR A NEW DESIGN? OR JUST BORED?

4/5/2016

 

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BENEFIT+UNIQUE SELLS

4/4/2016

 

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CATALOG COVER CONTROVERSIES: PART 2

4/2/2016

 

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CATALOG COVER CONTROVERSIES: PART 1

4/1/2016

 

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11 LESSONS LEARNED IN 30+ YEARS OF CATALOGING

3/14/2016

 

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BRANDING VERSUS SELLING: HOW TO FIND THE RIGHT BALANCE FOR YOUR CATALOG

3/13/2016

 

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THE CATALOG DOCTOR'S FIVE TOP FAQS

3/12/2016

 

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HIGH OR LOW? WHAT PRODUCT DENSITY IS RIGHT FOR YOUR CATALOG?

3/9/2016

 

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CATALOGING IS ROCKET SCIENCE

3/7/2016

 

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WHY CATALOGS ARE NOT A BUNCH OF ADS STAPLED TOGETHER

3/4/2016

 

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DON'T LET PROOFREADING THROW YOU

3/3/2016

 

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TESTING: WHYS AND HOWS

3/2/2016

 

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9 SEDUCTIVE ERRORS THAT NEW-TO-CATALOGING FIRMS MAKE, AND HOW TO AVOID THEM

3/1/2016

 

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INCREASE SHOPABILITY TO INCREASE CATALOG SALES

2/14/2016

 

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HOW AND WHY TO OPTIMIZE YOUR CATALOG TO SUPPORT ONLINE

2/13/2016

 

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7 STEPS TO A SMOOTHER PHOTO SHOOT

2/11/2016

 

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HOW COPY CAN INCREASE CATALOG SCANNABILITY

2/10/2016

 

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“CLEAN” DESIGN: Lean, Mean Selling Machine? Or Buying Barrier?

2/9/2016

 

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PRESCRIPTIONS FOR PROFITABLE PAGINATION

2/7/2016

 

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LEARN FROM YOUR COMPETITORS TO KEEP AHEAD

2/1/2016

 

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    Author

    All my  articles will eventually be posted here. These are the unedited originals! Some close to the published version, some a bit longer.

    Categories

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    Branding
    Circulation
    Creative
    Customers
    Production
    Reporting
    Sales & Costs
    Testing

    Archives

    April 2016
    March 2016
    February 2016



Copyright 2016 Susan J. McIntyre