• Home
  • About
  • Contact
  • Clients
  • Testimonials
  • Articles
  • Home
  • About
  • Contact
  • Clients
  • Testimonials
  • Articles
   

articles by the catalog doctor

favorite christmas catalogs 2015

4/12/2016

 

Read More

BENEFIT+UNIQUE SELLS

4/4/2016

 

Read More

CATALOG COVER CONTROVERSIES: PART 2

4/2/2016

 

Read More

CATALOG COVER CONTROVERSIES: PART 1

4/1/2016

 

Read More

BRANDING VERSUS SELLING: HOW TO FIND THE RIGHT BALANCE FOR YOUR CATALOG

3/13/2016

 

Read More

HIGH OR LOW? WHAT PRODUCT DENSITY IS RIGHT FOR YOUR CATALOG?

3/9/2016

 

Read More

WHY CATALOGS ARE NOT A BUNCH OF ADS STAPLED TOGETHER

3/4/2016

 

Read More

9 SEDUCTIVE ERRORS THAT NEW-TO-CATALOGING FIRMS MAKE, AND HOW TO AVOID THEM

3/1/2016

 

Read More

HOW AND WHY TO OPTIMIZE YOUR CATALOG TO SUPPORT ONLINE

2/13/2016

 

Read More

“CLEAN” DESIGN: Lean, Mean Selling Machine? Or Buying Barrier?

2/9/2016

 

Read More

LEARN FROM YOUR COMPETITORS TO KEEP AHEAD

2/1/2016

 

Read More

    Author

    All my  articles will eventually be posted here. These are the unedited originals! Some close to the published version, some a bit longer.

    Categories

    All
    Branding
    Circulation
    Creative
    Customers
    Production
    Reporting
    Sales & Costs
    Testing

    Archives

    April 2016
    March 2016
    February 2016



Copyright 2016 Susan J. McIntyre