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Articles

articles by the catalog doctor

favorite christmas catalogs 2015

4/12/2016

GETTING THE MOST FROM YOUR CATALOG TESTS

4/11/2016

LOVE YOUR CUSTOMER

4/9/2016

SALES DOWN? LOOKING FOR CAUSES? HERE'S A CHECKLIST.

4/8/2016

AGING AUDIENCE DYING? OR JUST EVOLVING?

4/7/2016

WHY & HOW CREATIVE SHOULD TALK TO CIRCULATION

4/6/2016

TIME FOR A NEW DESIGN? OR JUST BORED?

4/5/2016

BENEFIT+UNIQUE SELLS

4/4/2016

WHERE TO NOT CUT COSTS

4/3/2016

CATALOG COVER CONTROVERSIES: PART 2

4/2/2016

CATALOG COVER CONTROVERSIES: PART 1

4/1/2016

11 LESSONS LEARNED IN 30+ YEARS OF CATALOGING

3/14/2016

BRANDING VERSUS SELLING: HOW TO FIND THE RIGHT BALANCE FOR YOUR CATALOG

3/13/2016

THE CATALOG DOCTOR'S FIVE TOP FAQS

3/12/2016

REACHING FOR THE OMNICHANNEL BRASS RING

3/11/2016

HIGH OR LOW? WHAT PRODUCT DENSITY IS RIGHT FOR YOUR CATALOG?

3/9/2016

SQINCH WHYS & HOWS

3/8/2016

CATALOGING IS ROCKET SCIENCE

3/7/2016

ARE YOUR CATALOG TEST RESULTS WORTHLESS? OR WELL WORTHWHILE?

3/6/2016

DON'T LET YOUR CATALOG CREATIVE SCHEDULE DRIVE YOU CRAZY

3/5/2016

WHY CATALOGS ARE NOT A BUNCH OF ADS STAPLED TOGETHER

3/4/2016

DON'T LET PROOFREADING THROW YOU

3/3/2016

TESTING: WHYS AND HOWS

3/2/2016

9 SEDUCTIVE ERRORS THAT NEW-TO-CATALOGING FIRMS MAKE, AND HOW TO AVOID THEM

3/1/2016

INCREASE SHOPABILITY TO INCREASE CATALOG SALES

2/14/2016

Author

All my articles will eventually be posted here. These are the unedited originals! Some close to the published version, some a bit longer.

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Copyright 2016 Susan J. McIntyre