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articles by the catalog doctor

11 LESSONS LEARNED IN 30+ YEARS OF CATALOGING

3/14/2016

 

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BRANDING VERSUS SELLING: HOW TO FIND THE RIGHT BALANCE FOR YOUR CATALOG

3/13/2016

 

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THE CATALOG DOCTOR'S FIVE TOP FAQS

3/12/2016

 

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REACHING FOR THE OMNICHANNEL BRASS RING

3/11/2016

 

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HIGH OR LOW? WHAT PRODUCT DENSITY IS RIGHT FOR YOUR CATALOG?

3/9/2016

 

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 SQINCH WHYS & HOWS

3/8/2016

 

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CATALOGING IS ROCKET SCIENCE

3/7/2016

 

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ARE YOUR CATALOG TEST RESULTS WORTHLESS? OR WELL WORTHWHILE?

3/6/2016

 

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 DON'T LET YOUR CATALOG CREATIVE SCHEDULE DRIVE YOU CRAZY

3/5/2016

 

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WHY CATALOGS ARE NOT A BUNCH OF ADS STAPLED TOGETHER

3/4/2016

 

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DON'T LET PROOFREADING THROW YOU

3/3/2016

 

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TESTING: WHYS AND HOWS

3/2/2016

 

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9 SEDUCTIVE ERRORS THAT NEW-TO-CATALOGING FIRMS MAKE, AND HOW TO AVOID THEM

3/1/2016

 

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    Author

    All my  articles will eventually be posted here. These are the unedited originals! Some close to the published version, some a bit longer.

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Copyright 2016 Susan J. McIntyre