About SUSAN MCINTYRE

McIntyre Direct founder and consultant, Susan is widely known as The Catalog Doctor™. Her broad, 30+ years experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson, plus 180 more over the past 25 years. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and has been a regular columnist and blogger for TotalRetail magazine and American Catalog Mailers Association.

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EXPERT

Susan has a special knack for “thinking like a customer”
That allows her to modify a program in a way that increases customer response and repeat buying, and meets her high standards and demanding cataloging principles.. Her early accounting and data-processing background, combined with her common-sense marketing approach to program execution, means she can take a creative idea and turn it into a step-by-step program that avoids pitfalls and earns profits.

AUTHORITATIVE

Susan has addressed catalogers worldwide
including the Montreux Symposium for Direct Marketing in Switzerland, the European Grand Prix for Direct Marketing in France, the LA Ad Club, the DMA’s national conferences, and scores of direct marketing and business groups in France, England, Canada, Australia, and across the U.S. Her topics cover all aspects of cataloging, including how to build low-cost lists, mail order basics, combining mail order and retail, and brand positioning.